Coachella is the Indio, California based music festival that has managed to create a whole new kind of clothing that is slotted between resort and spring wear. It’s a new fashion season that has been created with its bohemian kind of clothes being extremely popular with Forever 21, Free People and H&M.
H&M are often the sponsors of Coachella, both on the polo fields where the concert takes place and at the desert where the pool parties and the after parties rock till the wee hours of the morning. This association is going one step further and H&M has partnered with Coachella on a branded line of products that will be available in the US stores from March 19th. The collection will have both a men’s and women’s line and will range from $4.95 to $49.95.
The collection is just fun, vibrant, colourful, trimmed with lace and fringe, crop tops, rompers for the women and shorts and graphic tees for the men.
If you like that cool look this is just the line for you.
[Via – Fashionista]