H&M to open its largest US flagship in NY and its got Jeff Koons written all over it

Jeff Koons and the $33.6 million tulips, Jeff Koons and the $58.5 million balloon dog, Jeff Koons and the $28.2 million Popeye statue, the list is endless. But this entry’s nothing like his crowd pleasing reproductions of banal objects. The leading American artist has collaborated with H&M over a museum-inspired store for its New York expansion. And with the opening of its biggest ever space, the Swedish brand, which is also one of the world’s largest is celebrating by turning fashion retail sponsor of the Whitney Museum of American Art’s “Jeff Koons: A Retrospective.”

“We are proud to celebrate the unveiling of our largest flagship in the US on Fifth Avenue, with the announcement of our sponsorship of the Whitney Museum of American Artand Jeff Koons, who has designed our limited edition Balloon Dog leather handbag. It is such an honor to have the vision of this prolific and world renowned artist on display and as the storefront facade of the new H&M Fifth Avenue,” said Daniel Kulle, U.S. President for H&M.

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Located at 589 5th Avenue, the flagship boasts 57,000 square feet and an impressive facade of windows. With a five-floor atrium and a 26′ x 20′ LED screen it seems to be spreading quite a message. Patrons can expect to be greeted by a regal feel upon entering, along with timeless finishes including green and white marble tiles, an opulent wall of mirrors, distinct herringbone wood work and a full concierge shopping service. Speaking of, this will be the first location worldwide to offer the work of a celebrated contemporary artist.

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The store will also be the first in the New York area to offer an H&M Home department and will also feature the Swedish retailer’s children’s collection complete with quality clothing for kids of all ages, from newborn to fourteen years of age. To mark the opening day, Thursday, July 17th, H&M at 589 Fifth Avenue will offer the first 500 shoppers in line an H&M t-shirt and an Access to Fashion Pass, valued from $10 to $500.

[Via – PR-Newswire]

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