Etihad Airways, the official airline of New York Fashion Week is embarking on a collaboration with luxury lifestyle brand Jimmy Choo. Etihad will celebrate the 20th anniversary of the footwear and accessories company with events at John F. Kennedy (JFK) International Airport and in New York City.
“Jimmy Choo has been revered by the global jetset for two decades, so it is fitting that Etihad Airways partners with the iconic brand, which shares similar ambitions – to provide the ultimate in elegance, sophistication and comfort,” said Patrick Pierce, Vice President of Sponsorships, “Our aspiration is to become the airline of choice for the global fashion community, and our collaboration with Jimmy Choo serves as a natural extension of our fashion week alignment, particularly during New York Fashion Week.”
As part of NYFW, Etihad are hosting a VIP lounge with WME | IMG and Jimmy Choo at Skylight at Moynihan Station, one of the main venues for the shows. Jimmy Choo’s Sandra Choi will curate a collection of the 20 most iconic Jimmy Choo shoes from the past 20 years to be featured in the lounge alongside images from the Anniversary campaign which was shot by Craig McDean. The airline’s world class cabin crew will bring their signature hospitality to the lounge which will also display the airline’s uniform campaign shot by Norman Jean Roy.
An Etihad Airways Atelier is located in the main entrance of the Jimmy Choo VIP lounge, where guests can have their initials monogrammed on a luggage tag. Each accessory comes with a custom insert to personalize the experience.
The Jimmy Choo 20th Anniversary celebration will continue with Etihad Airways during London Fashion Week and in Abu Dhabi later this year.