Jimmy Choo empowers women with made-to-order service

Jimmy Choo joins modernity to sartorial traditions to offer its clientele a made-to-order service to design their dream pair of footwear. From pumps to peep toes, Jimmy Choo fans can choose any shoe style, its heel height and colors. In addition to offering fabrics such leather, satin, suede, the service provides for customizable options with finishes and details. Customers can also have their initials crafted onto the soles of the shoes besides the Jimmy Choo logo.

“Throughout the years at Jimmy Choo, we have set out to maintain the same level of personalised service and attention to detail as when we were crafting shoes one pair at a time, for one client at a time,” said Sandra Choi, Creative Director Jimmy Choo.

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“Bringing this Made-To-Order service directly to our customers in our stores allows us to faithfully preserve our heritage of personalization, and allow every woman to have a unique pair of Jimmy Choo shoes.”

The Made-To-Order service will launch at the Jimmy Choo Sloane Street store from May 8, 2014.


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