Jo Malone Incense & Cedrat fragrances are inspired by the land of Oman

Famed for being one of England’s premier perfumers, Jo Malone has dug into its rich British heritage for its latest set of scents. It is said that fragrances can be a powerful agent of memory and bring back forgotten experiences and emotions, inspiring Jo Malone to create the ‘Omani Incense’ collection, which will launch in February.

Celine Roux, Fragrance Director, says: “It’s the most historic and precious incense in the world. We loved the way it’s so intrinsic to Omani culture, often layered with other scents. This made complete sense to us as the philosophy of Fragrance Combining™ is an intrinsic part of our DNA.“

jo-malone-incense-cedrat-3Master perfumer Marie Salamagne, explains the detailing in the specially crafted perfume. “The really special thing about this project is that we used NaturePrint™. When I smelt the NaturePrint™ note it was instantly inspiring. It was so close to nature.“

jo-malone-incense-cedrat-4The unique incense combines tones of napa leather, vetiver, golden amber, silver fir and white pepper it’s a bold, addictive yet calming fragrance which easily fills the room without ever feeling overpowering.

jo-malone-incense-cedrat-2Harvested from the Bowsellia sacra tree, the incense is found in Dhofar, Oman. The process requires great skill and the same families work on the harvest for centuries.

Jo Malone Incense & Cedrat will be available as 100 ml Cologne Intense for $178 from today.

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