As one of the UK’s premiere perfumers, you can be sure that the folks at Jo Malone, understand the significance of fragrance. It is said that scents can be a powerful agent of memory and sometimes a sniff or two of a favorite food can bring back long forgotten childhood memories. Working off the idea of scent memories and history, Jo Malone will launch their Rock the Ages collection of perfumes in March.
The collection aims to rekindle memories of some powerful and dramatic periods in British history using difference scents to capture the essence of different eras. The five piece collection each hearkens back to a unique period in history and bottles up the drama and atmosphere of the time.
Tudor Rose and Amber: This fragrance uses Damask and Tudor rose alongside ginger, pink pepper and clove as well as golden amber, patchouli and white musk to recall the turbulent and dramatic Tudor Era.
Lilly of the Valley and Ivy: The second in the series evokes the serene tenderness of the Georgian period with green ivy, pink grapefruit and sparkling black currant, a floral heart of lily-of-the-valley and narcissus and base notes of beeswax, amber wood and white musk.
Geranium and Verbena: Drawing from the aristocracy of the Edwardian period, this fragrance is a blend of bergamot, basil and verbena for top notes, geranium, neroli and coumarin in the middle, and vetiver, patchouli, vanilla and cedar in the base notes.
Pomegranate Noir: The romance and decadence of the Victorian period are captured with top notes of pomegranate, raspberry, plum, watermelon and rhubarb, middle notes of Casablanca lily, jasmine, clove, frankincense and pink pepper as well as base notes of guaiac wood, musk, amber and patchouli.
Birch and Black Pepper: The final fragrance of the collection is a sojourn into a modern Britain with mandarin, cardamom and black pepper forming top notes, patchouli and birch are in the middle and a base of gurjum, vanilla and ink.
The fragrances will be available in 30 ml bottles costing a little over $60 each.
[Via – Fragrantica]