We’ve seen brands succumb to a number of marketing gimmicks to get their products selling like hotcakes. Here’s presenting you a video game that features the most affluent and recognized designers – Karl Lagerfeld. In the video game, you will witness Karl sporting his trademark sunglasses, and the challenge is to remove them with the click of a mouse. Sounds simple, doesn’t it? Nevertheless, the task is quite unachievable given the target’s lightning-fast ninja moves and adds it with discouraging taunts from the character, delivered in his winking style and unmistakable voice. And in case you slow down or fail, then Karl shows no mercy. His impatience and irritation have been made quite evident.
However so, the winner has the chance to walk away with free Lagerfeld sunglasses or limited-edition Tokidoki figurines. Only French residents can claim prizes, but anyone with a computer, tablet, or smartphone can try their luck at the game.
The Karl Lagerfeld video game is a month-long digital initiative in partnership with Optic 2000, the designer’s exclusive eyewear distributor in France, which sells about a million of Karl’s signature optical eyeglasses and sunglasses a year. Developed by the agency Buzzman, the site also showcases Lagerfeld’s latest eyewear collections, which can be purchased on the e-store of Optic 2000, launched in 2012.