Conserving nature should certainly be on everyone’s priority list. And leading by example on this one is Kenzo with its latest collaboration. In doing its bit to conserve and increase the population of wild tigers in the world, the marquee has joined hands with WWF.
As part of the TX2 initiative, whose goal is to double the population of tigers in the wild by 2022, Kenzo is all set to launch a new “Tiger” capsule collection this month. It consists of essentials such as T-shirts, sweatshirts, dresses, and more, made from certified organic cotton. For every piece of clothing sold, the brand will donate $10 to the WWF program.
Items in the collection are further dyed sustainably and printed with water-based inks. Commenting on the collaboration, Felipe Oliveira Baptista, “If I can help raise awareness in our industry, which is responsible for some of this environmental damage, I think it’s vital,” He further added, “I think now is the time to be very pragmatic, but also very creative.”
Kenzo’s novel capsule collection with the World Wildlife Fund will be out on September 28 and will be available exclusively on kenzo.com. How about shopping for a cause?