La Prairie launches Precious Platinum Rare Collection

Platinum is so rare and oozes a lot more character and strength than gold or even diamonds. So the kind souls at La Prairie are making room for Cellular Eye Cream Platinum Rare to launch a limited-edition Precious Platinum Rare Collection officially. A 30ml jar of eye cream comes contained inside a silver vanity case along with a silver necklace that has been crafted with half-moon and sun symbols. The cream is said to give you two times the advantage of a serum and a moisturizing cream, it is said to be rich and light to touch, giving immediate lifting action to the skin.

Created with sugar polymer, the brand says, the cream “creates an imperceptible tensing mesh on the surface of the skin, which delivers instant yet long-lasting firming and line smoothing benefits, according to the brand.” With a price tag of $940, it better stand true to that!

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