La Prairie launches Precious Platinum Rare Collection

Platinum is so rare and oozes a lot more character and strength than gold or even diamonds. So the kind souls at La Prairie are making room for Cellular Eye Cream Platinum Rare to launch a limited-edition Precious Platinum Rare Collection officially. A 30ml jar of eye cream comes contained inside a silver vanity case along with a silver necklace that has been crafted with half-moon and sun symbols. The cream is said to give you two times the advantage of a serum and a moisturizing cream, it is said to be rich and light to touch, giving immediate lifting action to the skin.

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Created with sugar polymer, the brand says, the cream “creates an imperceptible tensing mesh on the surface of the skin, which delivers instant yet long-lasting firming and line smoothing benefits, according to the brand.” With a price tag of $940, it better stand true to that!