Denim label Lee Cooper is revisiting its roots with a six piece line-up called the Cooper Collection. Made from Italian blue selvage denim, these jeans are inspired by the work uniforms that Lee created for British troops during World War I and II. The jeans will be available in slim, tapered and straight leg cuts and each limited edition pair will sell for $330.
Tilmann Wrobel, creative director at Lee, told WWD, “Tracing back denim’s European origins and British workwear history — way before Californian gold-digger times — gave birth to these products. Having the chance to blend incredible Lee Cooper heritage and know-how, with inspirational documents from the Lee Cooper workwear archives, drives my passion. Today, while denim lovers research true and earnest denim-products, the brand feels it’s the right moment to release TCC, true British heritage jeans.”
The collection seems to be placing value on authenticity, but we’re pretty sceptical when people put $300 price tags on jeans that are supposedly inspired by war uniforms. We’ve seen basic jeans, we’ve lived through normcore, basic and every other fashion iteration of “simple” that there could possibly be. Wake us up when we get to see some flashy but interesting metallic denim a la Louis Vuitton.
[ Via : Wwd ]