Made from smooth Italian leather, this new logo bag from Gucci is not quite the It-bag you were expecting. The super simple shopper bag is navy blue and sports the brand logo encircled by a snake on the front but has no other visible adornments; it’s as basic as they come.
In our imagination, this is the bag that Kim Kardashian uses while grocery shopping (or it may be Kylie’s new diaper bag), minimal but chic, basic but branded. From trips to your high profile spin class to a Whole Foods run, this bag can be a worthy and functional companion everywhere. Now it’s not going to grab eyeballs the way your Birkins do, but at least you can fit more than a credit card and some breath mints in there.
The logo print tote bag from Gucci is available for purchase at Matchesfashion.com for $4063.