Lotus Originals is a new lifestyle brand to be launched by British car maker

Whosoever said that style can’t be bought, didn’t know of Lotus. The makers of exquisite sports cars have decided to branch into clothing as well. Come February, and the brand is unveiling its unique lifestyle concept and brand called Lotus Originals. Inspired by Lotus DNA – essentially motor racing and sports car heritage – the highlight of the new line up will be cashmere sweaters and hand-treated leather jackets inspired by the 1970s drivers’ suit and accessories like calfskin gloves.

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The Lotus Original’s collection will be launched online at www.lotusoriginals.com on February 23 to mark London Fashion Week’s Menswear Day. A London flagship store to follow soon.