Top fashion brands are coming forward to ease the global pandemic situation and the latest to join the bandwagon is Louis Vuitton. The French marque has taken it upon itself to produce 100,000 free non-surgical facemasks per week for its staff and the workers from nearby retirement homes. Yes, that’s right!
To aid production, the brand has reopened its workshops in Marsaz and Saint-Donat (Drôme), Saint-Pourçain (Allier), Ducey (Manche) and, Sainte-Florence (Vendée). According to an official statement, the initiative is undertaken in “in response to the French government’s plea for the increased production of alternative non-surgical masks to aid in the battle against COVID-19.” The nonsurgical masks are approved by the different governing bodies for civilian use and are currently being made by 22 volunteers at the marque’s French workshops across the country.
Commenting on it, Michael Burke, Louis Vuitton’s Chairman, and CEO said, As an important French House, Louis Vuitton wishes to commit at its level to producing many thousands of masks that will be distributed within the region, at no charge, to protect those who are most exposed. This production is the fruit of a wonderful collaboration with the regional sector of the textile industry.” Louis Vuitton will retain 20-30% of its masks for internal use and donate to rest to retirement homes in France.