Renowned luxury marquee- Louis Vuitton is displaying stellar examples of social responsibility in these tough times. After doubling its perfume factories to produce hand sanitizers and its French workshops for making facemasks, the brand has now set out to manufacture hospital gowns for those fighting COVID-19 on the front line.
To bring its new project to fruition, Louis Vuitton has converted its ready-to-wear atelier on Paris’s rue du Pont Neuf into a workshop to manufacture the said gowns. The much-needed protective equipment is being produced with the help of twenty volunteers who are working to create thousands of gowns in AP-HP approved fabrics and patterns for the health workers. While the pieces are currently being made manually, the volunteers will soon be able to aid production with the help of a Parisian pattern cutter fitted with an automatic machine for faster fabric cutting.
Commenting on it, Michael Burke, Louis Vuitton Chairman and CEO said, “We are proud to be able to help health care professionals at our level and put our know-how at the disposal of the Hôpitaux de Paris to create gowns for medical staff. I would like to thank the artisans of our atelier who voluntarily participate in this civic act and who have been bravely applying themselves since this morning to equip healthcare workers in hospitals who are in need of gowns,” On production, the LV hospital gowns will go to frontline workers in six Parisian hospitals of the “Assistance Publique – Hopitaux de Paris” (AP-HP).