Bella Hadid and Alexander Wang have joined Magnum’s Take Pleasure Seriously campaign. In a new video, the pair is seen feasting on classic Magnums as they work on a fashion shoot. The duo also created their own custom bars at the Magnum Dipping Bar at the Cannes Film Festival where Alexander embellished his ice cream with sweet black sugar, bitter charcoal, crunchy black sesame and delicate black sugar pearls while Bella opted for a black Magnum with gold popping candy, finished with a golden chocolate shard. Both ice creams were decorated with a gold coin featuring the creator’s initials.
In addition to participating in the campaign, Alexander Wang has also created a limited edition handmade cooler bag for the ice cream brand. The leather-wrapped black bag fully embodies Wang’s edgy style and combines it with Magum’s lavish decadence. The MAGNUM X ALEXANDER WANG limited edition cooler bag can be purchased worldwide on www.alexanderwang.com for $895.
“I’m excited to finally be able to share the MAGNUM X ALEXANDER WANG cooler bag here in Cannes. Today is the result of months of incredibly hard work on a unique project. As you will hopefully see, the bags were designed to capture the craft and expertise that I share with MAGNUM. This collaboration allows for an indulgent MAGNUM whenever and wherever you want,” said Wang.
Just last year, Magnum collaborated with Cara Delevingne and Moschino on a similar campaign.