After Louis Vuitton extended support to non-governmental NGO – RED in its fight against HIV/AIDS, it’s now time for Montblanc to follow suit with a special edition of MONTBLANC M pens designed by marquee in close association with Marc Newson. The novel collection includes new design touches and is aptly titled as (MONTBLANC M) RED.
An elevated version of the M pens, the exclusive (Montblanc M) RED features bold accentuations- thanks to Marc Newton’s ingenious creative. The writing instrument includes a brushed palladium nickel coating on the cap and barrel along with a red lacquer wrap near the tip of the pen where your grip is normally positioned. It also features a Montblanc emblem ultrasonically fused on the top of the cap and a deluxe platinum-plated clip around the side.
Commenting on the association, Jennifer Lotito, COO, (RED) in a statement said, “In this pivotal year in the fight against AIDS, we are enormously proud to see (RED)’s partnership with Montblanc grow and evolve with the launch of the beautiful (RED) Trolley Cabin and new signature writing instruments. Iconic brands like Montblanc demonstrate the important role the private sector plays by not only generating money for the Global Fund, but by campaigning to keep this disease – and our ability to end it – on the public agenda. We thank them enormously for their continued support,”
For every (MONTBLANC M) RED pen sold, the marquee will be donated roughly $6 USD (enough to provide more than 25 days of life-saving medication) to the Global Fund to support HIV/AIDS programs. The M RED collection is currently available for purchase on Montblanc’s site for $1,450 USD (fountain pen) and $430 USD (rollerball edition).