Not everyone can have breakfast at Tiffany’s, but the famed jeweler is definitely on the way to remedying the situation. The brand has announced a global collaboration with luxury e-tailer Net-a-Porter to make a selection of their jewelry available on the website for a limited time. This collaboration will make Net-A-Porter the only online destination besides the jeweler’s own website where fans of the brand can find genuine Tiffany’s products.
“Founded in New York, Tiffany has been a renowned house of luxury for 179 years, and brand collaborations with innovative businesses like NET-A-PORTER help ensure that Tiffany’s timeless designs reach a new generation of customers, wherever they are,” said Philippe Galtie, senior vice president of international sales at Tiffany & Co. “With their recognized edit and fashion authority, NET-A-PORTER will re-introduce Tiffany as more than the legendary jeweler, but an expression of personal style.” The collaboration will allow Tiffany’s to tap potential markets in 13 countries that couldn’t access Tiffany’s products before.
“Tiffany is such an important brand in luxury jewelry, and its heritage holds a special meaning for so many of our customers at NET-A-PORTER,” said Sarah Rutson, vice president of global buying for NET-A-PORTER. “We are thrilled to serve as Tiffany’s first ever global ecommerce partner, an extraordinary coup for both brands. By marrying the ultimate legacy jewelry brand with the ultimate destination in online luxury fashion, we hope to re-introduce Tiffany to a highly engaged and fashion-conscious global consumer.”
Look out for Tiffany’s T collection and other favorite designs on Net-a-Porter from April 27 onwards.