Nike’s new $600 Victory swimsuit is fishy business

Nike is a doer – they don’t think, they Just Do It. We know it, and we love them for it. The latest on their platter is a two-piece modesty swimsuit for hijab wearers. Called the Victory collection, this swimwear will be launched on February of the new year in a collaboration with athletes such as Emirati figure skater Zahra Lari, British basketball player Ikram Abdi Omar and also Saudi Arabia’s minister for sports, Princess Reema bint Bandar Al Saud.

The swimwear is an ideal match for athletes, while others can also explore its convenient styling and fit. Unlike Nike’s earlier and extremely popular three-piece burkini, this alternative is designed for perfection. The Nike Pro Women’s Hijab, which was launched in 2017, had an outstanding reception, with sales in the first quarter of 2019 climbing to 125%. The popular set, priced at $35, doesn’t have a hijab and is usually targeted for light swimmers or beachgoers. The Victory swimwear is a long stretch from this, equipped with several factors for optimum comfort while swimming – and remaining “dry”. After 18 months of intense research, and 55 prototypes later, the winning design has solved these issues. The beauty of this suit is that it uses the same biology as fish gills to let out excess water. The design uses 70 percent nylon and 30 percent elastane with meshes added underarms, around the neck, on the neck and the waistline for this purpose.

YouTube video

Furthermore, it features a head-to-toe UPF 40+ rating for protection from the sun. Other support features are a built-in sports bra with perforated cups and an integrated mesh pocket to hold in the hair while swimming – the last one is inspired by the brand’s men swimwear collection! Yes, all this technology means this doesn’t come cheap – the swimsuit costs $600. To solve any price burdens for people, Nike is also offering a mix and match option with a Swim Hijab for $40, a Swim Tunic with a built-in bra for $70 and Swim Leggings for $68.

Tags from the story