Peta locks horns with LVMH over animal cruelty at crocodile farms

Peta’s long battle with the luxury industry continues as the organisation has released a film that reveals the dark underbelly of the exotic skin industry. The film exposes the extremely unethical practices followed by crocodile farms in Vietnam. Not only are the animals killed in inhumane and cruel ways but even while alive, they are placed in horrible conditions. Crocks are seen lying motionless in small concrete cells while others are killed with metal rods.

LVMH has been named as one of the organisation that purchases skins from these farms and the company has thus far not denied the allegations. “Whether it’s Louis Vuitton, Hermès, Prada or any other brand, a crocodile-skin bag means a living, feeling being experienced a miserable life and a ghastly death,” says Ingrid Newkirk, president of PETA in a statement. “PETA is calling on everyone not to buy exotic skins to prevent reptiles from being imprisoned, mutilated and skinned alive.”

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Along with urging the luxury conglomerate to stop producing products using exotic skins, PETA is also calling on Vietnamese law enforcement to investigate for violations of the country’s Law on Animal Health.