For those compassionate consumers who give a damn, eco-friendly and vegan alternatives satiate their uncompromising sartorial needs. From animal friendly microfiber, nontoxic-water based inks, faux and imitation leather, organic and recycled bi-products; ethical fashion alternatives can open up a whole universe of possibilities. People for the Ethical Treatment of Animals (PETA) Annual Vegan Fashion Awards recognized such designers who have eschewed leather and wool to create fashion sans cruelty.
Long-time cruelty-free advocate Stella McCartney won the accolade for Most Stylish Women’s Knitwear. The 42-year old British designer was was joined by Vivienne Westwood, who won Most Stylish Men’s Outerwear for a printed jacket with a neon trim, and a faux leather shopping bag fetched Taeseok Kang award for Most Stylish Handbag.
Ted Baker won in the Most Stylish Gadgest Accessory category with a floral mini ipad case. This year’s winner also includes Beyond Skin (Most Stylish Women’s Flat Shoes), Miss Selfridge (Most Stylish Women’s Outerwear), ASOS (Most Stylish Men’s Belt), Marks & Spencer (Most Stylish Men’s Knitwear), Topshop (Most Stylish Purse) and New Look (Most Stylish Women’s High Heels). Other retailers among awardees include Next and Disaster Designs.
Alice Vandy, a Cornwall-based designer won the title of Most Talented New Designer. The designer embraces figure-hugging synthetic materials and techniques such as digital printing to create vegan clothes. This year winners were selected by guest judge Louise Redknapp.
PETA unearthed cruelty-free clothes and accessories that at first glance wear resemblance with leather but are gorgeous without causing animals to suffer.
“Compassionate consumers are changing the face of fashion in 2014. Leather, fur, wool, silk, down and exotic skins look set to go out of vogue for good, thanks to the variety of fabulous cruelty-free fabrics available this season, leaving the ethical fashionista spoilt for choice,” a statement on PETA’s website said.