Porsche Design goes White

There was a time when you saw a white ca, you’d think it was a private taxi. Well that is the case in India at least. Conversely, white is probably the hottest colour for cars now a days internationally. And Porsche knows that as well as anyone else, and its merchandising division, Porsche Design, is celebrating the trend with a line of products in hot white instead of the usual black. The new Porsche Design White Collection is highlighted by a white version of the company’s award-winning mobile phone. Other items range from pens to jackets, laptop cases to sunglasses and jewellery to lighters. With regard to the breaking away from Porsche Design’s typical Black ensemble, Managing Director, Porsche Design Studio in Zell am See, Austria, Mr. Roland Heiler explained, “The colour white stands for purity and also highlights the shape of the product. These characteristics make white an excellent medium for our minimalist design language.”

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The collection goes on sale May 2008 in Porsche Design Stores. Porsche Design products are sold in own retail and franchise stores, shop-in-shops, upmarket department stores and exclusive specialist stores.