Environmental change is real and brands all over the world are now taking their steps to evade its detrimental effects. After welcoming the ban of fur and several initiatives of its like, Prada has recently announced the use of recycled plastic alone for its infamous Nylon bags. The move will take effect by 2021 and is expected to bring in a wave of change in the fashion industry.
In line with its recent announcement, the brand has also released a new capsule collection called Re-Nylon, a line of classic bags and accessories made using ECONYL® – a regenerated nylon fabric. The replacement is obtained through “the recycling and purification process of plastic waste collected from oceans, fishing nets, and textile fiber waste,” and is a result of a partnership between the marquee and the textile yarn producer Aquafil.
Commenting on the move, Lorenzo Bertelli, Prada Group’s head of marketing and communications in a statement said, “I’m very excited to announce the launch of the Prada Re-Nylon collection. Our ultimate goal will be to convert all Prada virgin nylon into Re-Nylon by the end of 2021,” He further added, “This project highlights our continued efforts towards promoting responsible business. This collection will allow us to make our contribution and create products without using new resources.” The eco-friendly ensemble will include six styles for men and women including a belt bag, shoulder bag, tote bag, duffle and two backpacks and will soon be available for sale.