Prada’s new temporary store in Paris inspired by poetry


French poet Apollinaire’s popular poem “Le Pont Mirabeau” immortalized the Pont Mirabeau Bridge, the first metal bridge constructed in Paris. Luxury label Prada has announced a 5-month temporary shop at Beauvau, in Paris inspired by Apollinaire. The store also endorses the antiquity in front of the store, which evokes the Mirabeau Bridge’s image. The store designed by the architect Roberto Baciocchi has a bridge silhouette that is emphasized by a dramatic trajectory towards the staircase, where mannequins are grouped to recreate a Parisian street scene.

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The ground floor areas have a more abstract and elaborate motif, with furnished lilac carpeting and sofas, bronzed-metal, and glass displays. The two-level store has also replicated the black and white chequered marble floor incorporated in the Milanese history, as seen originally in the Prada store of 1913.
[Telegraph]