In a first of its kind – Fashion brand John Richmond has collaborated with cryptocurrency Shiba Inu for an NFT-based fashion collection


The world of NFTs and fashion have a new brand on board! We’re talking about John Richmond’s latest collaboration with decentralized cryptocurrency Shiba Inu for the launch of a one-of-its-kind NFT-based fashion collection. Yes, that’s right!

Called John Richmond x Shib, the collection will include 10,000 non-fungible tokens, which will be introduced in the second quarter of 2022. This is also the first time an international fashion brand and a cryptocurrency have entered into a partnership that can cause a grand impact on the fashion system and digital world alike.

The NFT apparel will be showcased on the runway during Milan Fashion Week in September at the John Richmond x Shiba Fashion Show. The event titled “Legends Live Forever” will be held from September 20-26 and will present an ode to timeless fashion like never seen before.

Right after being displayed at the Milan Fashion Week, the collection will also be available for purchase in John Richmond Worldwide stores, in the international Flagship stores in Milan and Shanghai, as well as on johnrichmond.com and with selected boutiques and e-partners.

Much like John Richmond, other marquees are also eyeing the luxe collision of fashion and NFTs. Last week, Plein Sport introduced its first drop of sneakers in NFT iterations, while Nigo too launched its first limited-edition capsule for Kenzo as an NFT edition.

As for now, we look forward to witnessing the magic of John Richmond x Shib at the Milan Fashion Week!

[Via: nss magazine]

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