Sony has joined hands with famed swimwear fashion brand Auria to roll out some rather snazzy accessories for the avid traveler. And these sure look good. The idea was to create a line of usual accessories that are fashionable even though they are upcycled from old headphone wires. Swimwear label Auria leveraged the fact that Sony’s h.ear headphones do not use wires and had ample wire to play around with. This means of subtle marketing has us all impressed but not as much as these cool accessories have.
Auria used old headphone wires to give them new life and purpose in these goods. The company has gone on to design lime-yellow passport covers, viridian blue cellphone cases, charcoal black beach sandals, Bordeaux pink sunglasses cases, and cinnabar red beach bags that match up to the vibrant colors that the new wireless headset line brings to the table.
Dina Auria said, “The opportunity to partner with Sony on such an innovative project was amazing. I am a long term champion of sustainable fashion, and the headphone wires have been a great material to upcycle and design with. They have made really fun, colorful, and durable travel products.”
The collection will be available under the “Wired Into Fashion” line and sold on the Sony website.
[ Via : Designboom ]