Instagram reveals their most popular fashion accounts and you’re going to be surprised

It’s been a year since Instagram debuted their Stories feature and the company celebrated the anniversary by sharing details about the most viewed Instagram Stories in the fashion community. Instagram measured engagement and popularity through likes, comments etc. rather than simply regarding the number of followers and predictably a number of top models were high on the list. Surprising though is the fact that the First Family of Social Media aka the Kardashian Jenner clan didn’t even crack the top ten! Instead Victoria’s Secret models like Candice Swanepoel and Adriana Lima raked in the likes and comments with photos in exotic locales flaunting their enviable bodies in stylish swimwear.
11. Dolce and Gabbana

The designer duo usually feature editorial pictures filled with bright colors, beautiful models and a slew of covetable clothing and accessories.

10. Dior – @dior
Sleek product shots are mixed in with behind-the-scenes style illustrations, campaign images and the occasional street style photo.

9. Gigi Hadid – @gigihadid
The 22-year-old model’s Instagram is a playful look inside the mind of the rising star. From cute selfies with boyfriend Zayn to editorials and throwback photos, Gigi’s insta page is a mishmash that’s uniquely her.

New FW17 @marella_official campaign shot by @ryanmcginleystudios in LA ☀️#marella #ad

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8. Miranda Kerr – @mirandakerr
Australian model and mum Miranda Kerr recently wowed us with pictures of her beautiful wedding, but you’ll mostly see her promoting her skincare and makeup line Kora Organics.

7. Victora Beckham – @victoriabeckham
The Spice Girl turned fashion designer keeps things interesting by posting photos of designs, her family and a cheeky selfie now and then.

⭐️Congratz Barça⭐️

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6. Adriana Lima – @adrianalima
This VS angel is captivating enough with her light eyes and inky black hair, throw in a bunch of beautiful destinations and you can easily see how she amassed those 11 million followers.

Another of my favourite shots from my @glamourmag piece. You can read it now – Link in my bio

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5. Cara Delevingne – @caradelevingne
Bushy brows, red carpet snaps and lots of quirky selfies with A-list friends form the recipe for Cara’s Instagram success.

@voguemagazine diary by @joetermini LINK IN BIO⬆️

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4. Hailey Baldwin – @haileybaldwin
The young model keeps things interesting with sultry black and white pictures, candids from parties and plenty of bikini pictures.


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3. Candice Swanepoel – @angelcandices
Another VS angel, Swanepoel’s Instagram feed is an unending gallery of dreamy editorial images sprinkled with family photos and even a few landscapes clicked by herself.

Sicilia 😙 #TheBlondeSaladGoesToTaormina

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2. Chiara Ferragni – @chiaraferragni
The blogger behind The Blonde Salad uses her feed to showcase her love for fashion, family and friends. But she’s frequently bitten by the travel bug too! This feed is pretty much vacation goals.


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1. Emily Ratajkowski – @emrata
You’ll remember this brunette beauty from Gone Girl and Robin Thicke’s Blurred Lines video. These days she’s starring in stunning editorials and giving us fitness goals with her summer ready body.


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