Tiffany becomes the first luxury brand to have its own Snapchat lens

Blue and white hearts…. Tiffany lovers world over will know what this means! If you’re a Tiffany girl and you use Snapchat, you probably had one more reason to smile last Thursday. The luxury jeweler launched its own Snapchat lens which offered real-time special effects and sounds, as part of its #LoveNotLike campaign which promotes new designs from the Return to Tiffany Love collection. By doing so Tiffany & Co has infact become the first luxury label to sponsor a Snapchat lens for 24 hours.

That’s not all… In addition to the Snapchat lens, Tiffany will have a sponsored geofilter in all 93 of its U.S. loctions through Aug. 31 that shoppers will be able to access. We clearly love this new marketing strategy by Tiffany and it definitely is a forward move by the company to attract the younger generation.

For Fernanda Ly @warukatta, it’s always #LoveNotLike. #ReturnToTiffany #Tiffany #TiffanyAndCo

A photo posted by Tiffany & Co. (@tiffanyandco) on

[ Via : Hollywoodreporter ]

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