The next time you hear about Tommy TV, don’t land up to conclusions that it’s just another cheapo channel on air. This one is a venture by Tommy Hilfiger to make it big on the broadcast front. The channel will include talk shows and some backstage footage of artists and events. The channel has been initiated in partnership with Sony BMG. It falls in line with the Hilfiger Sessions music where new talent is tested and tried and the best is picked up from the rest. This will renew the eternal alliance between the music and the fashion industry.
According to a source, the website won’t sell Tommy Hilfiger’s clothing directly but it will link to the Hilfiger online store.