Retired seventy-nine year old, Italian designer Valentino Garavani and Giancarlo Giammetti launched an inspiring 3-D virtual fashion museum this Monday. Also present to inaugurate the event were Hollywood actress Anne Hathaway and the brain behind the Google Art project -Amit Sood, at the Museum of Modern Art in New York. This fantastic museum project is available for everyone as a free downloadable desktop application for Macs and PCs. Users can now access the 5,000 images, videos, and other documents in the digital gallery that covers over 10 000 square meters in virtual space. Every dress tells a story that can be traced through sketches, illustrations, advertising campaigns, and editorials. 300 dresses are on display that can be viewed in a 3D frame, turning the image around to every accurate detail.
This world created by Valentino showcases five decades of fashion history in a flash. In a Reuter’s interview Valentino says that he and his partner are the sole investors in the project, haven’t had any sponsors or financial aid. Giammetti and Valentino hope to expand it and keep it up to date with the help of Google “I also believe (that this is) something important for the new generations.”
Fashion is not just a money-making business; after all, some people care to document and preserve trends even in the big, bad fashion world. Both Valentino and his business partner Giancarlo Giammetti had entirely dedicated their last two years towards this initiative to give to the world a first-of-its-kind fashion museum accessible by anyone at any time.