With L’Eau, Chanel reinvents their iconic No.5 fragrance for the fifth time

Chanel is all set to launch a new and updated version of their iconic No. 5 fragrance. The new version called Chanel No. 5 L’Eau has been created by perfumer Olivier Polge and is being called the freshest version of the classic fragrance. The new scent will court younger millennial consumers seeking a light and airy but memorable fragrance.

L’Eau will be the fifth interpretation of No. 5 and features the May rose at its core. These flowers only bloom for two weeks in a year and are harvested in Grasse, France. The scent’s top notes include lemon, mandarin, orange, neroli and aldehydes which give way to a heart of rose, ylang-ylang, jasmine. Cedar and White musk give the fragrance a classic feminine base.

“I wanted to tell the story in a different way and with very contemporary aspects,” Polge told Refinery 29, adding “No. 5 is a pillar of our identity, and we produce it all year long. So for any fragrance we create, [Chanel No. 5] is in the back of our mind and part of our sensibility.”

The fragrance is presented in a modern crystal version of the well-known square bottle and can be pre-ordered right now. Available in 50 ml and 100 ml bottles, the fragrance will officially be launched in September.

[ Via : Refinery29 ]

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