Remember your high school days when you meticulously ripped, bedazzled, and ironed on patched to every piece of clothing that you owned? It was all part of creating clothing that expressed who you were unique. Well, Gucci is repackaging your DIY efforts into a new customisation service. Gucci DIY will operate in the brand’s Via Montenapoleone flagship store in Milan and will offer to personalize jackets created from silk, leather, or suiting fabric. Every kind of jacket can be customized, from black tie blazers to moto jackets to silk bomber styles.
A number of recognizable motifs are available for customization from florals to animals, insects and lettering. Every creative idea that you’ve ever had can be reimagined into a beautiful custom jacket. You can literally wear your heart on your sleeve with this cool new service.
The featured designs may be pretty OTT, but the point of customization is to do as much or as little as you like to make it suit your own taste. Gucci clearly knows how much we love having our personal stamp on our clothing and they’re intelligently capitalizing on it. Since the service is not available at other stores, there’s no better time than the present to plan your Italian vacation!
[ Via : Pausemag ]