Apple launches new watch straps in celebration of the upcoming Pride month

The colorful Pride celebrations are due in June! And in celebrating them with the fervor they deserve, Apple has unveiled exclusive new watch straps and watch faces to commemorate the occasion. Although the world-wide aplomb will need to go digital in the wake of the pandemic, the new apple editions are just the right way to bring in the month of color!

In the latest edition, the brand has released two new colorful straps for the Apple Watch – the Apple Watch Pride Edition Sport Band and the Apple Watch Nike Pride Edition Sport Band. Although Apple has launched Pride bands in the past as well, this is the first time that the brand has partnered with Nike for the exclusive editions.

The straps are being launched alongside colorful faces that will soon be available as part of watch OS 6.2.5. While the Nike Pride Edition Sport Band comes in white with colorful perforations, the Pride Edition Sport Band is available in a more typical rainbow edition matched with a similar rainbow watch face.

Commenting on the new editions, the brand in a statement said, “Through this effort, Apple and Nike are proud to support LGBTQ organizations doing vital organizing, advocacy, and community-building worldwide: GLSEN, PFLAG, The Trevor Project, Gender Spectrum, The National Center for Transgender Equality, and ILGA World.”

The Apple Watch Pride Edition bands are priced at $49 and are available for purchase online on the brand’s official website.

[Via: Hypebeast]

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