Bang & Olufsen, the international maker of exclusive, high quality audio and video products, and Lifestyle Electronics, a Utah-based electronics provider, jointly unveiled a new Bang & Olufsen showroom in Salt Lake City, Utah on July 13, 2006. The latest showroom is significant because it is both the largest Bang & Olufsen showroom located in the United States, spanning over 5500 square feet, in addition to one of the first showrooms to showcase the new BeoLiving concept – a completely integrated way of living with customized audio and video products that can converge with lighting, draperies and various atmosphere control modules to better suit each and every customer’s lifestyle.
The new BeoLiving rooms will showcase a full surround sound set up with powerful, technologically advanced loudspeakers, impeccable viewing displays – on 65-inch plasma as well as a larger projector screen for both intimate and home cinema viewing modes. Additionally, the rooms will feature sophisticated, rich, mahogany wood concepts, sleek Danish lighting, and contemporary home furnishings. The new showroom will be more like a benchmark for other B&O showrooms in the US which will be refurbished to embody the new, all-inclusive home theatre rooms.