With the recent womenfolk making an entry in the gizmo arena, the manufacturers are taking extra efforts to flatter them. Following on the trail of Pentax K-m DSLR launch on 22nd October, Pentax has sought the service of design agency Bling My Thing to jazz up DSLR and the result seems quite ok. The unveiling of the Swarovski crystal-studded DSLR was an attempt to empower women with a camera that holds a more feminine charm to it. Apparently they also custom design the K-m if you are looking for a totally blinged up piece. The idea may be contrived from the recent custom design trend of phones and laptops but it certainly works for us.