Fendi and Polaroid have joined hands for a one-of-its-kind collaboration on an exclusive new camera. The marquees have brought in their respective strengths to design a piece par excellence that combines the unique features of the classic vintage Polaroid OneStep Close-Up 600 camera with a new design aesthetic.
Part of Fendi’s Summer 2021 capsule collection, the camera comes adorned with a multicolored FF Vertigo logo motif, given a wavy fisheye treatment. The graphic play can best be described as “70s references with “90s vibes” that is designed to perfection by New York-based artist Sarah Coleman.
With Coleman’s touch for giving “mundane objects an ironic highbrow air,” the instant film camera dons a whole new persona. She manipulates the iconic flipped double-lettered monogram into a more contemporary and playful design stamped on the instant camera’s exterior.
First released in 1992, the vintage Polaroid OneStep Close-Up 600 camera comes with a 110mm lens, f/10 aperture, fixed focus lens of 4’–infinity, a sliding close-up lens, a built-in flash with manual override, and uses Polaroid 600 film. It is available in its new limited edition avatar in FENDI Boutiques worldwide and fendi.com for $950.
[Available at: Fendi]