Google partners with Jeff Koons for limited edition mobile phone cases

American artist Jeff Koons seems keen on bringing his work to the masses. After collaborating with French porcelain house, Bernardaud over a plate, the creator of the world famous Balloon dog sculpture is bringing his design sensibilities to Google. Together the two will create a new designer version of Google’s Nexus phone covers called “live cases”. An unlikely collaboration, you may think, but it certainly will be a profitable one. Even though each case is priced at just $40, we imagine people desperate to own a Koons original will be tripping over themselves trying to get one.

Live cases display a custom wallpaper once attached to your Nexus phone. Koons’ versions come with three different outer designs called Bust, Diana, and Mailbox from his Gazing Ball series. The cases will also feature a video of Koons’ first video work which a version of Swan Lake. The artist worked with New York City Ballet dancers Troy Schumacher and Ashley Laracey for the wallpaper clips which feature them performing movements from the Swan Lake ballet while holding a Gazing Ball.

“I think that dance really captures nature and culture together. You have the biological aspect between people, movement, and bodies, and at the same time you are completely referencing also the classical,” he told Vogue.
Speaking about the Gazing Ball he added, “The Gazing Ball has always had profound importance to me. The Gazing Balls communicate generosity. They function like a GPS system, they inform you about the environment around you. They are always dealing with internal light, the excitement of the senses. But at the same time, it’s always reflecting the external world that you are surrounded with. So philosophically, the dialogue is inside/outside. I think the pieces are very metaphysical.”

You can buy the Jeff Koons live cases through the Google Store for $40 apiece.

[ Via : Vogue ]

Tags from the story
, ,