Blinged-up gadgets don’t really target those who ordinarily avoid the geeky-gadget image. Even hardcore gadget lovers like a bit of bling in their lives. If you are a gaming-geek with an eye for opulence, then you are in for more goodies. And in a bid to etch the iconic Atari’s 2600 in golden letters, literally the Urchin Associates have wrapped the historic gaming piece in 24-Carat gold. While there is no word on retailing, pricing of functional usability, one thing is for sure, like all other blinged up gaming gadgets, this one is soothing to the eyes too!