Braun recently brought in its centennial celebration by announcing a collaboration with none other than designer par excellence – Virgil Abloh. The partnership will see the reimaging of the brand’s iconic 1965 Wandanlage hi-fi audio wall unit uniquely.
The 2021 version of the ‘functional art piece’ combines Braun’s polished chrome design aesthetic and Abloh’s cultural and music references of the past 100 years. It will further boast a new metallic finish and a sleek design.
Commenting on it, Abloh said, “I have always had a deep appreciation for Braun design. For the brand’s 100 years, I jumped at the opportunity to reimagine this iconic Braun product and challenge what we have come to expect from design. The “functional art” piece co-curated with Braun Design not only highlights the original function of the hi-fi wall unit that was the best audio of its time, but also the quality and durable materials that are built to last. “
He further added, “As a creator, I continue to question how art is perceived in today’s culture. “Functional art” is a lasting legacy of the enduring power of good design that is simple, useful, and built to last. In so doing, it advances the frames of design references beyond design ‘purists’ to broader audiences.”
To commemorate the partnership, Abloh also unveiled a special track to experience the wall unit in its full effect, along with a short film that explains how the reimaged Wandanlage works. Well, here’s raising a toast to art and 100 years of good design!