Zenith launches a free app for iPhone users that lets them try on watches virtually

No one really cares about a brand’s 100-year-old history if the brand refuses to live in the present. Zenith seems to agree, as they attempt to woo their iPhone-loving brand lovers too with a dedicated app for the device free of cost at the App Store. Available in French and English, the site offers a neat categorization of timepieces in Academy, Classic, Iconic, Legend sections with all the required technical information. Users can get their watch serviced and be tuned into the brand’s latest developments, even locate the closest sales outlets with the device’s GPS functionality.

However the highlight of the app is the catalogue browsing module. Users can try the watches on their wrists virtually using the camera. When you select a watch you like, it turns up as a frame that you can use to click a picture with and share it around the world. No harm taking a few opinions before splurging, right?

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