Armand de Brignac unveils its most-expensive limited edition champagne

Rapper Jay-Z’s Champagne brand, Armand de Brignac has launched its most expensive bottle, the Blanc de Noirs. Made entirely from Pinot Noir grapes, the bottle is expected to retail at £600-700 ($930-$1,092) in the UK, over 50 per cent more than Armand de Brignac’s current costliest label, the Rosé, which sells for around £300 ($468). Jay-Z bought the brand from Sovereign Brands in October last year.

The company will produce only 3,000 bottles of Blanc de Noirs and will come packaged in a pewter bottle. However, it isn’t the most expensive bottle of champers from the region. That position goes to Krug’s Clos d’Ambonnay, a pure Pinot Noir Champagne which costs £2,000 ($3,120). The brand will also release 5,000 bottles of Demi-Sec Champagne this September with 34g/l of sugar, which is triple the content of the Brut Gold, which has 11g/l.

READ:  Buy the most expensive vodka and get the Dartz Prombron Wagon free!

According to Armand de Brignac CEO Sebastien Besson, the proposed single vineyard called Clos Yons, planted exclusively with Pinot Meunier opens doors to a wide range of Champagnes like single vineyard, vintage wines, other blends, or a zero dosage to find something unique.

“We are defining a new way to define the brand as a true luxury item, and not something that is celebrity endorsed,” he said.

READ:  Worlds most expensive Valentines day dinner costs $100k includes rare wines, white caviar, gold leaf and a lot more

[Via – The Drink Business]