Gin and Tonic lovers, here’s your chance to twist up your beloved alcoholic concoction! And no, we aren’t talking merely about adding in a wedge of lemon in there but are rather introducing you with a chance to quirk up your drink like never before! That’s right! Thanks to Bombay Sapphire, you can now add a dash of color and zest to your gin with its all new flavored color paints!
Currently available in a ‘Blue Edition’, the paint colors are devised in partnership with award winning bartender and head of Cocktail Development at Duck and Waffle’s – Rich Woods. To create the colored Gin wonder, you are required to stroke the side of your glass with the colored liquid, before pouring in the spirit and mixer. This allows the intended color and flavors to optimally mix in before you unwind and cherish you drink. Commenting on the launch, Renaud de Bosredon, Brand Ambassador for Bombay Sapphire said, “We are super excited to launch the Bombay Sapphire Paint edition and bring it to gin lovers across the country.”
He further added, “We want people to have fun and be creative with the way they enjoy their iconic serve.” The paint is currently available in five bars (including Gin hot-spot Mr Fogg’s in Fitzrovia, London’s Duck & Waffle, Manchester’s Tariff & Dale, Edinburgh’s Panda and Sons and Scout in Hackney) with plans to roll it out nationwide across 150 centers. The company also plans on introducing more color paints, in addition to the currently available Blue Edition.