McDonald’s could have a fine dining concept. So when a Dutch Michelin-starred chef decides to give a polished treatment to the modest French fries, we cannot find reasons to argue. Chef Sergio Herman will launch a luxury ‘chip shop concept’ called Frites Atelier in the Netherlands. Three years ago, he closed his Michelin-starred restaurant Old Sluis to make this new launch in partnership with Peter Coins and Lhassan Ait Ali.
The store in Hague will be followed by Amsterdam, Arnhem, and Utrecht. The menu will feature fries made from Zeeland clay potatoes, a selection of sauces with no preservatives or artificial additives, and vegetables from Zeeland organic farm, Welgelegen.
The venue is done up in traditional Dutch interiors designed by Studio Piet Boon and features mosaic tile flooring and bronze ceilings. For those aware of the brands, bronze Frederik Molenschot stoves and hand-turned Cor Unum ceramic jars for the sauces will come as a pleasant attraction. Staff is dressed in Fashion for Companies and the napkins display Kamagurka cartoons. A plate of fries will cost you between $4 and $5.5 while a vegetable dish will cost between $5.5 and $8.
[ Via : Wallpaper ]