Sustainability should be a norm – Upholding this principle and setting a precedent of sorts is mineral water brand Evian with the release of its new, recycled, and label-free bottles. Made from cast-off polyethylene terephthalate (rPET), the minimalistic products feature an embossed logo in place of a label and come with chic pink caps produced from high-density polyethylene (HDPE) and oriented polypropylene (OPP).
Commenting on the 400 ml bottles, Evian’s vice president Shweta Harit said, “It took almost two years for us to develop this innovation. Having overcome industry-wide restrictions in technology and production, this is the first time that Evian has been able to implement a fully circular bottle design.”
Harit further added, “This is a move that will see the brand adopt a circular approach to its plastic usage, where plastic is kept within the economy and out of nature, meaning that their bottles will be made from 100 percent recycled plastic”.
For now, the 100% recycled versions are only available as 400 ml bottles with the remaining of them being made from approximately 40 percent recycled plastic. However, this isn’t it. The marquee plans to go completely green and manufacture all its products from recycled plastic by 2025. The move is said to be in line with its vision to adopt a ‘circular approach’ by keeping the plastic in the economy and out of natural habitats. Way to go, Evian!