When it comes down to the watered-down version of anything, it is usually blander than everything else. But the limited edition bottle designed by Kenzo for Evian Natural Spring Water is a work of art in itself and puts every ordinary plastic bottle to shame. Since 2008, Evian has collaborated with high-end fashion labels including Elie Saab, Diane von Furstenberg, Jean Paul Gaultier to create limited edition bottles. For this year’s edition, Evian has teamed up with the French fashion house Kenzo to create a fun and playful new limited edition bottle design.
The geometric oeuvre of artist and director David Lynch influenced the Kenzo’s Fall/Winter 2014 collection and it is this vein that the bottle’s motif features a broken floor pattern. The purple retro vibe chevron design (symbolizing The French Alps) intersects with citrus-lime zigzag lines (representing mountain spring water) to graphically toy with the idea of ‘shifting the elements’ and Evian’s support to sustainable management of water resources.
The 75cl Kenzo + Evian bottle will make its debut in October in European restaurants and selected outlets.
[Via – Popsop]