Fendi branded popsicles have invaded Milan central station

Collaborations are cool and proving so quite literally is Fendi that recently joined forces with Italian artisanal ice cream company Steccolecco for a one of its kind ice-cream pop up in Milan. The custom boutique shop opens just in time for the summer-end and the ongoing Milan Fashion Week. What up for grabs do you ask? – custom Fendi-branded treats that not just look divine, but also taste so!

Located at the Central Station of Milan, in Piazza Duca D’Aosta, 1, until October 14, the Fendi X Steccolecco limited-edition pop-up will serve beautiful ice cream adorned with Fendi’s iconic logo with the double F. In addition to the stamping on the popsicles, the pop-up itself will boast the trademarked Fendi yellow color along with the black and brown tobacco striped Pequin striped pattern, which was created in 1987 and is equally as iconic.

Unlike regular Popsicles, the Steccolecco sticks are made from seasonal fruit and cream flavors and will now be served to connoisseurs with a Fendi branding. The pop-up aims to sell the custom treats during this week’s Milan Fashion Week to show attendees, fashion enthusiasts and visitors moving through the busy train depot. If you happen to be in Milan now, don’t miss a chance to gobble up some stylized Fendi ice-cream on a stick!


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