Nutella Jars are set to get prettier! In addition to treating your taste buds, the brand is now set to please your sights with 30 new limited-edition labels. The novel packaging pays a tribute to the beauty of Italy, the very country where the hazelnut cocoa spread originated.
For the exclusive edition jars, Nutella has partnered with the Italian National Agency for Tourism (Ente Nazionale Italiano per il Turismo, or ENIT). Christened as the “Ti Amo Italia” (I love you, Italy) labels, the new jars hope to “instill all the joy of life and the positivity of the most evocative images of Italy to be enjoyed with a spoon,” as stated by ENIT.
The labels are also designed to provide connoisseurs with the experience of travel while being comfortably seated at home. They include snippets of Gran Sasso in Abruzzo, Faraglioni of Capri in Campania, Porticoes of Bologna in Emilia Romagna, Cinque Terre in Liguria, Lake Como in Lombardy, the hills of San Severino in Marche, Santa Maria del Molise waterfalls in Molise, Lake Maggiore in Piedmont, the archipelago of Maddalena in Sardinia, Scala Dei Turchi in Sicily, Val d’Orcia in Tuscany, and Venice in Veneto, amongst others.
In addition to the beautiful images, the new jars will also include a QR code that provides Nutella lovers with an immersive virtual travel experience of their own. Fancy buying the “Ti Amo Italia” jars of gooey goodness?
[Via: Travel + Leisure]