Johnnie Walker Houses have launched the Eastern Legends Collection, comprised of three limited-edition series: “Zodiac,” “Happiness, Wealth, and Longevity,” and the “Five Gods of Wealth” to celebrate the Chinese New Year. Master blender Jim Beveridge blended the Blue Label Limited Edition with the aim of creating a mellow, smooth “19th century” taste.
Inspired by a famous Chinese painting called the “Three Rams”, the royal blue bottle is festooned with a blend of visual art and calligraphy. Each of the four sides of the bottle portrays the written characters for Ram in graceful white brushstrokes and creates one collective art piece.
This seasonal gift pack was an opportunity for Johnnie Walker to establish itself as a status brand for gifting during the Chinese New Year holiday.
The Johnnie Walker Blue Label “Year of the Horse” Limited Collector’s Edition is only available in Australia, Japan, Malaysia, Singapore, Indonesia, Taiwan, and Vietnam. Needless to say, only a limited number will be available in each country. You might want to hurry if you want to get yourself one before they all gallop off the shelves for good.
[Via – The-Drinks-Business]