After Marc Jacobs, Moschino and Trussardi, it is JW Anderson who is lending his design genius to the Coca Cola company. He has created a bottle for Diet Coke inspired by the knitwear from his own Fall 2015 collection along with T-shirts and a notebook that will be part of Coke’s Regret Nothing campaign.
“I view Diet Coke as a pop-culture icon so I was excited to have the opportunity to put my stamp on Regret Nothing,” Anderson said, “You can expect something completely different with lots of cool surprises.” Commenting for Coca Cola was Bobby Brittain GB marketing strategy and activation director, who said, “Jonathan Anderson’s regret-nothing attitude helped him achieve outstanding success, so we feel very excited to be working with him. This collaboration is unlike any of Diet Coke’s previous designer partnerships so we can’t wait to unveil what will truly be an inspiring fashion-forward collection.”
A limited-edition collector’s box set containing JW Anderson’s Diet Coke bottles and notebook will be sold at Harvey Nichols stores nationwide from August 17 onwards.
[Via – Vogue]
