Nestlé Japan has announced second alcohol flavored Kit Kat, this time based on the traditional Japanese plum liqueur, umeshu. Former Japanese soccer star Hidetoshi Nakata was brought on board for the project while the Wakayama-based Heiwa Shuzou distillery will provide the sake-based plum-flavored alcohol to be used in the Kit Kat bars.
The new KitKat flavor launched in Japan on September 18, and in anticipation of the launch, Nestlé even set up a pop-up bar at CITAN, a trendy hostel in Tokyo’s Nihonbashi neighborhood. Called Craft Sake Week @ Kit Kat Bar, this space not only offers guests a chance to sample the brand new KitKat flavor but also taste as many as four kinds of umeshu and 12 sakes from around Japan, all handpicked by Nakata.
The pop also offers a food menu created by chef Shinobu Namae of Tokyo’s L’Effervescence Michelin-star restaurant. While the food is intended to be paired with the sakes, the pop up offers a separate cocktail menu of drinks paired with the new KitKat. The fine cocktails are created by Rogerio Igarashi Vaz from Tokyo’s popular Bar TRENCH.
The pop up also showcases the beautiful ceramic sake glasses created by ceramicist Kyosuke Hayashi. These unconventional stemmed glasses are also available to purchase.
The pop-up is a wonderful way to experience this adult side of your favorite flavored candy bar. And no trip to Japan is complete without a sampling of their extensive collection of flavored KitKats! We can’t wait to see what’s next.