Magnum has collaborated with Moschino for a ‘Pleasure Pop-Up’ in London

In an exhilarating collaboration between ice-cream brand Magnum & Italian fashion house Moschino, an ice-cream curated by Moschino’s creative director Jeremy Scott will be on sale at the Magnum X Moschino Pleasure Store pop-up in London in addition to other bespoke concoctions.

Having launched on 29 June and lasting till 10 September, ice-cream fanatics can conceptualise and personalise their own Magnum creations at London’s Seven Dials pop-up store. Double or single dipped Magnum and an entire dipping bar is on the menu. From black lava sea salt to blackberry crunch, over 20 toppings are available.

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Interactive experiences and events are another angle to the pop-up. Obviously Scott’s signature and bold Moschino style can be seen at the pop-up. Moschino has teamed up with Magnum for a wider ‘Release the Beast’ campaign, which celebrates the Magnum Double and encourages fans of the brand to unleash their ‘Dare to go Double’ attitude.

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Well, this is not the first time Magnum has partnered with a fashion house; almost 3 years back the brand collaborated with Dolce & Gabbana for a limited-edition designer inspired ice-cream line.


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