Magnum has collaborated with Moschino for a ‘Pleasure Pop-Up’ in London

In an exhilarating collaboration between ice-cream brand Magnum & Italian fashion house Moschino, an ice-cream curated by Moschino’s creative director Jeremy Scott will be on sale at the Magnum X Moschino Pleasure Store pop-up in London in addition to other bespoke concoctions.

Having launched on 29 June and lasting till 10 September, ice-cream fanatics can conceptualise and personalise their own Magnum creations at London’s Seven Dials pop-up store. Double or single dipped Magnum and an entire dipping bar is on the menu. From black lava sea salt to blackberry crunch, over 20 toppings are available.

Interactive experiences and events are another angle to the pop-up. Obviously Scott’s signature and bold Moschino style can be seen at the pop-up. Moschino has teamed up with Magnum for a wider ‘Release the Beast’ campaign, which celebrates the Magnum Double and encourages fans of the brand to unleash their ‘Dare to go Double’ attitude.

Well, this is not the first time Magnum has partnered with a fashion house; almost 3 years back the brand collaborated with Dolce & Gabbana for a limited-edition designer inspired ice-cream line.


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